Our focus is to provide intelligent, affordable media planning and buying for businesses and agency partners, interested in effectively reaching multicultural and total market consumers. We use powerful research tools to help us build insightful plans that guide our client’s messages to the right audiences at the right time for better media results and ROI. It is about achieving consumer target clarity and finding the right path to reach them successfully amidst today’s ever-evolving and complex consumer population and media fragmentation.
Chief Media Strategist
Deborah Richmond, Chief Media Strategist has over 20 years of experience in multicultural and general market media planning and buying. She has helped over 150 U.S. brands reach new customers through intelligent, on-target and on-budget media campaigns. She is known for her diligent vetting of media channels specifically selected for their unique ability to meet each client's unique media and marketing objectives.
Her brand experience includes work with Fortune 500 Companies, as well as multiple categories of business including travel, economic development, financial, CPGs, Automotive, Communications, Governmental Agencies and more. Her media experience includes everything from traditional TV, Radio, Print, OOH & Digital/Mobile strategies. Her work has covered businesses with International, National, Regional and Local footprints.